[Solvay Brussels School] Webinar – Rethinking the 4P’S in Marketing – S.A.V.E.D

In a connected world, the core premise to drive business success is customer-driven insights. The FAANG group (Facebook, Amazon, Apple, Netflix and Google) has become dominant in their markets thanks to the customer-centric approach and solution-oriented models. Moreover, the Covid-19 pandemic is having severe impacts on businesses and causing uncertainty in behaviour like never before. The traditional marketing mix – 4P’s – needs to be reinterpreted to help companies weather crises and enhance customer bonding to outlast coronavirus. Therefore, we would like to introduce the S.A.V.E.D framework with 5 key strategies as one of the marketing evolutions for businesses to adapt and prosper in the New Normal.

Solvay Brussels School are planning to organize a webinar in May. The further details are as follow:
1. Topic:
The new 4P’s in Marketing: S.A.V.E.D (Solution – Access – Value – Education, Engagement & Experience – Digital)
2. Target audience: middle and high-level executives
3. Guest speakers:
– Prof. Sandra Rothenberger – Chair of Strategic Marketing at Université Libre de Bruxelles. She will present in detail about the S.A.V.E.D framework and why Marketing has to be S.A.V.E.D
–  An Vietnamese expert in strategic marketing – to be confirmed later.
4. Time:
2.30 – 5pm, on Saturday 16th or 23rd May – we are waiting for the confirmation of Prof.Sandra.
5. Platform for webinar: Zoom via link https://us02web.zoom.us/webinar/register/WN_Id2xY_k6RVK943_dkFSqZw

6. Guest Speakers:

  • Prof. Sandra Rotherberger: Chair of Strategic Marketing, Université Libre de Bruxelles
  • Mrs Tran Cam Loan (Cindy Tran): Marketing Manager, Fonterra Brands Vietnam
  • Moderator: Mr.Guy Balza: Managing Director, Omni Marketing Group – Vice Chairman, Eurocham Vietnam.

For more information about the event, please discover attachment  via link below.
If you need more support, please feel free to contact Solvay Marketing Executive Ms Ngan Nguyen via email ngan.nguyen@solvay.edu.

[HCMC] Jan De Nul Company Trip – Organized by Beluxcham

The interesting activity for this month that Beluxcham will be the whole day trip to Jan De Nul company, Vung Tau. Viet Nam. The trip will follow general information below:

Company background:
Jan De Nul Group is international company, with the financial headquarters in Luxembourg, that provides services relating to the construction and maintenance of maritime infrastructure on an international basis. Its focus is dredging, which accounts for 85% of its turnover. Other areas include civil engineering and environmental technology.

Place:
Petro Vietnam Towers, 8 Hoang Dieu Street. Ward 1. Vung Tau city.

When:
22nd Feb 2020 – whole day trip.

How to go:
Beluxcham will organize bus to pick up guests at Beluxcham office (The Landmark – 5B Ton Duc Thang. D1).

Price:
No price for Beluxcham members and partners
200.000VND for non-members.

Specific agenda (about time – activity) will be sent latter.

If you want to join this interesting trip with us, feel free to register via email: info@beluxcham.com . Deadline for registration is the end of next week (16th February 2020).

[HCMC] Cancham Crystal Ball – The year Ahead

Dear Friends,

Cancham will organize our 15th annual Crystal Ball – The Year ahead Business Luncheon on February 20th at the Park Hyatt Saigon. Event detail as below

  1. Date: Thursday, 20th February, 2020
  2. Time:      11:00 to 14:00
  3. Location: Park Hyatt Saigon, 2 Lam Son Square, District 1, HCMC
  4. Cost:
  • Member & Co-host:     VND 1,200,000
  • Non-member:                      VND 1,500,000
  • Student:                              VND 1,000,000
  1. Speakers:
  • Fred Burke – Managing Partner, Baker McKenzie
  • Andy Ho – Managing Director, VinaCapital
  • Chris Hunt – Managing Director, HSC
  • Ralf Matthaes – Founder / Managing Director, Infocus
  • Tom Peng – CEO, MediaStep
  • Stephen Wyatt – Country Head, JLL

To RSVP attendance, please contact Ms. Nhung at nhung@canchamvietnam.org or 0028.7304.5656

[HCMC] Belgian Beer Festival 2019 – Ho Chi Minh City

Belgium – Luxembourg Chamber of commerce in Vietnam (BELUXCHAM) is pleased to announce that the Sixth Belgian Beer Festival 2019 will be held on November 30, 2019 starting at 3.00 pm at Saigon Outcast (188 / 1 Nguyen Van Huong, Thao Dien Ward, District 2). Beluxcham and other Belgian beer import companies and Belgian restaurants will co-organize this festival to promote and introduce Belgian beer to Vietnamese.

 

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Belgium – “the heart of Europe” is not only famous for owning more mansions than any other country, but also for its unique culinary culture. In particular, Belgian beer- The beverage has more than 2500 different kinds of beer and recipes are passed down through many generations. In 2014, a Belgian beer (Tongerlo Blond) was selected as the best beer in the world and by 2016, UNESCO has recognized Belgian beers as a world cultural heritage. In Belgium, beer is both a drink and the culture, tradition to play an indispensable role in social life. Belgian beer is an art from how to make to the way to enjoy. During the Middle Ages, the monks selected brewing materials from barley, special grass and hops. Then, they distilled and fermented carefully. Therefore, Belgian beer is very diverse from color to flavor . Belgian beer color scale is from light yellow to dark brown. The flavor is sweet, bitter to sour. Each type of beer brings the characteristics for each region that cannot be mixed or resembled anywhere. Belgian beer is always kept cool preserved properly. Each kind of beer will own the beer glass designed exclusively for it so that people can enjoy the taste fully. We have to pour slowly to avoid spilling the foam and the perfect foam is about 1.5cm to 2cm.

 

Participating in the festival, you will have the opportunity to get more knowledge about Belgian beer, about the diverse, unique and excellent quality of Belgian beer. You can try many kinds of Belgian beers including light beer, fruit beer and beer for woman, know how to make beer, participate in mini games or drown in the vibrant atmosphere of Belgium and other activities.

The ticket price is 50.000 VND for the entrance and can be bought at the door or contact the online and offline selling ticket channels as follows:

Online:

For now, you can register tickets via email to:

Office email: info@beluxcham.com

Event email (Recommend): beluxchambff2019@gmail.com

Offline:

– Beluxcham office: F.15, 5B Ton Duc Thang St, Ben Nghe Ward, District 1.

For more information on newspaper articles, please contact:

Mr Nguyen Huynh Viet Dung

Phone: +84 28 3822 4029

Email: info@beluxcham.com

Website: https://www.beluxcham.com

 

RENEWABLE SOURCES MUST BE CLOSE TO CONSUMERS

Renewable power facilities should be built in localities where strong consumption exists and electricity transmission is direct to avoid power loss, business leaders said on Wednesday.

Rising demand for renewable energy in Việt Nam has sometimes overloaded the national power grid as power is connected to the grid but not distributed immediately to consumers.

Phan Ngọc Ánh, Director of Alena Energy Co Ltd, said Việt Nam has its own 500kV grid but the expansion of the grid network cannot meet the development of renewable energy.

Renewable energy facilities are often built in areas where no industrial zones exist, which is a big source of output consumption, he said.

“Renewable energy sources, especially solar power, should focus on industrial hubs so power is consumed constantly,” he told Việt Nam News at the Vietnam Solar Power Expo 2019.

In addition, the Government should construct the grid that connects power sources to the nearest consumers to make sure power is transmitted and used efficiently, he said.

“Power storage is not a usual thing for solar farms because of high expenses, which will affect the projects’ operation.”

Project developers and government agencies should think about how to maximise the use of renewable energies, not lower the prices to boost consumption, he suggested.

Sharing the view, Vũ Thắng, Vietnam Country Manager of Sungrow Power Supply Co Ltd, said investors must be smart when choosing the location of their projects.

Renewable energy projects should be executed in areas that are not too distant from consumers, he said, adding investors must be able to optimise their resources.

Regarding the feed-in-tariff (FiT) rate, which was 9.35 US cents as of June 30, 2019, both executives said the rate is quite attractive to investors because it ensures developers are profitable when building solar power projects in the country.

Bidding will make the price more beneficial to the national power group Electricity of Vietnam, given that the consumption of rooftop solar power is guaranteed for the next 20 years, Thắng said.

The Government must improve the transparency of its power purchase power agreements (PPAs) and contract expirations so that renewable energy developers, mostly private firms, are able to implement their projects quickly, Ánh said.

“Building a solar power plant is fast compared to the policy making process. If the policy making is slower than plant construction, the development of the industry will lag behind its potential,” Ánh said.

Việt Nam’s renewable energy industry is increasingly getting more attractive to investors.

Vincent Chan, international sales’ regional manager at Clenergy (Xiamen) Technology Co Ltd, is confident that there is still room for the growth of renewable energies in Việt Nam.

“The Vietnamese Government has done very well and it will continue having very good policies,” he said.

What will benefit the industry is less taxes imposed on imported components and devices used for solar power development, which will encourage the growth of solar projects in Việt Nam and lower the cost of construction for the projects, he added.

Tô Ngọc Sơn, deputy director of Asia-Africa Markets Department at the Ministry of Industry and Trade, said at the two-day expo there are 82 solar power projects across the country with total capacity of 4,460MW, accounting for 10 per cent of total power production. Thirteen other projects are being completed and plan to begin operations in late 2019, adding 630MW to the country’s total output.

Read more at http://vietnamnews.vn/economy/535952/renewable-sources-must-be-close-to-consumers.html#rEFDcL1G5qPsQAwh.99